How I Work With Growth-Stage Teams
Flexible engagement models for senior marketing leadership, strategy, and execution support.
I work with growth-stage and mission-driven teams who need senior marketing leadership — but not always in a full-time, permanent capacity.
Engagements are designed to meet you where you are, whether that’s owning marketing direction as a fractional leader, defining a clear strategy, or providing focused advisory support around complex decisions.
-
Fractional Marketing Leadership
As a fractional marketing lead, I act as a senior extension of your team — owning marketing direction, guiding priorities, and supporting execution across channels. This is best suited for teams with traction who need experienced leadership to scale thoughtfully, avoid wasted spend, and make better decisions faster.
What this typically includes:
- Marketing strategy and prioritization
- Oversight of channels, campaigns, and partners
- Budget planning and performance review
- Cross-functional alignment (founder, product, sales, agencies)
- Ongoing guidance and decision support
Who it’s for:
Teams who need senior marketing leadership, but not (or not yet) a full-time hire.
Engagement structure:
Typically structured as a monthly retainer. Scope and cadence are tailored based on team size, goals, and growth stage.
-
Marketing Strategy & Planning
A focused engagement designed to bring clarity to your marketing direction. Ideal if you need alignment, prioritization, or a reset — without committing to ongoing support right away.
I work closely with your team to assess what’s working, identify gaps, and define a clear, actionable strategy aligned to your business goals. This can be foundational or a refresh — depending on where you’re starting from.
This may include:
- Channel and performance review
- Audience and messaging alignment
- Growth opportunities and prioritisation
- Clear recommendations and next steps
Note:
Strategy work often serves as the foundation for ongoing fractional support, but can also stand alone.
-
Audits & Diagnostics
A fast, focused way to understand what’s working, what’s not, and what to do next. Audits surface insights, identify inefficiencies, and outline clear opportunities for improvement — without fluff or overwhelm.
Best for:
- Teams needing an objective outside perspective
- Founders who want clarity before investing further
- Identifying quick wins and longer-term priorities
-
Advisory & Consulting
One-off or ongoing advisory support for founders and teams who want senior input on specific marketing challenges.
Ideal for second opinions, decision support, or working through complex questions without a long-term engagement.
Not sure where to start?
If you’re unsure which type of support makes the most sense, here’s what to do.
Complete this intro form, share more about what you’re working on, and I’ll review it to see whether there’s a strong fit and what the most helpful next step might be.