Case Studies
At SGC Marketing, I work with founder-led and mission-driven organizations at moments of transition — growth, scale, or strategic reset.
My approach is audit-first and execution-led: uncovering what’s working, diagnosing what’s not, and building focused, data-backed strategies that teams can actually implement.
Below are a selection of engagements spanning e-commerce, nonprofit, and global initiatives — each rooted in clarity, alignment, and measurable impact across email, social, paid media, and partnerships.
XPRIZE
Led digital marketing strategy across 10+ global initiatives, including the $100M Carbon Removal prize, during a period of rapid scale and public visibility.
Exceeded launch targets and scaled global reach within budget, ensuring all communications remained on-brand across stakeholders, partners, and media.
MyOva
Partnered directly with the CEO to bring structure and clarity to a growing DTC brand through ongoing audits and custom strategy.
Led email, social, paid, PR, and partnerships, aligning every channel around measurable growth and conversion.
Urban Strategies
SilkFred
Served as Creative Director during a high-growth phase, leading strategy and execution across email, paid media, content, influencer, and partnerships.
Achieved 5× revenue growth in four years and doubled email revenue through lifecycle optimization and channel alignment.
Led multi-channel marketing strategy for a national nonprofit focused on housing, education, and economic mobility.
Built scalable systems across social, email, and content — increasing engagement, informing budget decisions, and laying the foundation for long-term growth.
Testimonials
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![Lois Sarfo-Mensah, CEO at 3 Pillars, Fractional Chief Events and Growth Strategist]()
Grace should be your go-to for marketing strategy, especially when it comes to social media and email. She takes a sharp, data-driven approach, crafting multi-channel strategies that don’t just look good — they drive real engagement and results. She has a way of cutting through the noise, simplifying complex challenges, and turning them into clear, actionable steps. If you need someone who truly knows how to elevate a brand, Grace is the one to call.
— Lois Sarfo-Mensah
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![Phil Irvine, Digital GM, Head of Marketing, eCommerce, Private Equity]()
I met Grace a few months back and she did an social audit for one of the brands I was leading DTC for. She was an absolution pleasure to work with during the whole process. She came to the table with great observations, insights, and recommendations for our organic social channels that helped to propel us for the next phase of our growth. I would definitely recommend partnering with her for any future marketing projects.
— Phil Irvine
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![Johnathan A. Phillips, Author of The Fifth General Order]()
Grace’s name truly says it all. Without her leading the way and guiding me through the process of turning my vision into reality, I don’t know if I could have finished the painful but necessary process of completing my memoir, The Fifth General Order. From the very start, she believed in the project and in me, and her support made all the difference. Her knowledge of digital marketing blew me away — she introduced me to concepts and strategies I never would’ve considered.
— Jonathan A. Phillips
