Driving 200% Revenue Growth for MyOva

Strategic audit and lifecycle optimisation for a purpose-driven DTC health brand

Impact at a glance

200% total revenue growth

Email revenue up 218%

Conversion rate increased by 81%

Sessions increased by 68%

THE CHALLENGE

MyOva is a purpose-driven DTC brand supporting women living with PCOS through supplements and education.

While the mission was clear, growth wasn’t. Social and email channels were active but underperforming, with low engagement, weak conversion, and slow revenue growth.

The brand needed a clearer strategy — one that connected content, email, and data to real commercial outcomes.

Strategic email optimization — including back-in-stock flows and merchandising insights — quickly validated the audit’s recommendations and unlocked immediate revenue opportunities.

Two women posing with a MyOva supplement bottle, promoting hormonal health balance. Text reads "Rebalance Your Hormonal Health Naturally."

THE OPPORTUNITY

Following a full digital marketing audit, we identified several high-impact opportunities to unlock growth:

Social Media Strategy: Repositioning content toward education, credibility, and thought leadership — balancing product with value-driven storytelling.

Email Marketing: Building targeted, revenue-driving campaigns with clearer segmentation, stronger CTAs, and consistent communication.

PR & Partnerships: Leveraging collaborations and press to increase brand authority and reach.

Content & Data: Introducing robust tracking and reporting to continuously optimize performance across channels.

THE IMPACT

Over seven months, the new strategy delivered measurable, compounding growth:

  • Revenue: +200%

  • Email revenue: +218%

  • Conversion rate: +81%

  • Sessions: +68%

  • CTR: +118%

  • Placed order rate: +304%

Beyond the numbers, MyOva gained a scalable marketing foundation — aligning content, email, and data into a cohesive growth engine.

Brands have the power to change the world, but they need a reliable marketing strategy to make it work.

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- Alice Todd, Cofounder and Managing Director at SwimQuest Swimming Holidays

“Grace is, without doubt, a social media guru - she was of great help in setting up SwimQuest’s initial social media accounts, ensuring we were posting relevant content for each and advising our team on the best way to utilise our videos, photos, and brand stories. I would have no hesitation in recommending her.”

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