Fractional Marketing Leadership for Growth-Stage Businesses
Senior marketing leadership, strategy, and execution without hiring a full-time director.
What Is Fractional Marketing?
Fractional marketing is a flexible leadership model where an experienced marketing leader joins your business part-time to lead, align, and optimize your marketing.
Instead of hiring a full-time marketing director or CMO, you gain senior-level expertise for a set number of days per month, focused on strategy, decision-making, and driving measurable growth.
We act as your marketing lead, clarifying priorities, aligning teams, and ensuring your marketing efforts translate into revenue, not just activity.
Who Is Fractional Marketing For?
Scaling between $1M-$10M
Growth Stage Brands
Where marketing has outgrown DIY
Founder-led Companies
Small Marketing Teams
That need senior leadership and direction
Businesses in transition
Hiring, rebranding, fundraising, or entering new markets
Looking for measurable growth and strategic clarity
Mission-driven Organizations
What working together looks like
Unlike a freelancer focused on one channel or the commitment of a full-time hire, we become an extension of your leadership team.
We help clarify priorities, align your marketing efforts, and make sure your strategy translates into measurable business growth.
You'll have an experienced marketing lead who can work across strategy, execution, reporting, and team leadership — without the overhead of building an internal department.
Strategic LeadershipTeam & Partner LeadershipChannel AlignmentExecution Support
Case studies
Proven marketing leadership across growth-stage companies and global organizations.
Signs it's time for fractional marketing leadership
✓ Marketing lacks clear ownership
✓ Your team is busy, but growth has plateaued
✓ Every channel is operating independently
✓ You're spending without knowing what's working
✓ You're not ready for a full-time marketing director
What’s Included
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Actionable and aligned with your business goals, growth priorities, audience, and available resources.
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Senior-level marketing direction, decision-making, and accountability to keep priorities moving forward.
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Regular strategic check-ins to review priorities, performance, upcoming initiatives, and any decisions that need to be made.
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Clear performance reporting focused on the metrics that matter, with insights and recommendations for what to do next.
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Strategic review of campaigns, messaging, creative, targeting, and performance to identify opportunities for improvement.
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Integrated planning across your marketing channels so campaigns and content work together rather than operating in silos.
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Ongoing guidance and development for internal marketing team members, helping strengthen both skills and strategic thinking.
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In-depth reviews of existing marketing activity to identify gaps, opportunities, inefficiencies, and areas for growth.
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Senior marketing counsel for founders and leadership teams when navigating priorities, investments, opportunities, and growth decisions.
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Strategic direction and oversight for agencies, freelancers, and external partners to keep work aligned with your wider marketing goals.
Frequently Asked Questions
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Fractional marketing gives you senior marketing leadership on a part-time basis, without the commitment of a full-time hire. We work as an extension of your business, setting strategy, guiding execution, aligning your team and partners, and keeping marketing focused on measurable business goals.
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Every engagement is scoped around the needs of the business rather than a fixed package. We agree on the appropriate level of support, priorities, and deliverables before the engagement begins.
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Both provide senior marketing leadership, but the scope can differ. A fractional CMO typically focuses more heavily on executive-level strategy and business growth, while a fractional marketing director often combines strategic leadership with closer oversight of day-to-day marketing execution. Our work can span both depending on what your business needs.
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Growth-stage, founder-led, and mission-driven organizations that have outgrown ad hoc marketing but aren't ready, or don't need, to hire a full-time senior marketing leader. Many already have internal team members, freelancers, or agencies who need stronger strategic direction.
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Yes. In many engagements, our role is to lead and strengthen the team you already have. We can provide strategic direction, establish priorities, mentor team members, coordinate external partners, and create greater alignment across your marketing efforts.
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Fractional marketing engagements are priced on a monthly retainer based on the scope, level of support, and needs of your business. Most engagements start from $4,500 per month, with a minimum three-month commitment. Following your initial inquiry, we'll recommend a scope and retainer based on your priorities.
Ready for senior marketing leadership?
Tell us a little about your business, your current marketing challenges, and what you're looking for. We'll review the details and be in touch with next steps.